#Worse infographic website full

Don’t let bad infographics tarnish your brand. You don’t want a boring design but you also don’t want a design that’s too distracting or totally irrelevant to the information contained in the infographic. Website infographics work because as humans, we understand visuals more easily than text.

It’s important to think outside the box when designing your infographic but you need to remember to pick your colours, design and visual elements wisely. Infographics and numbers go together like peanut butter and jam but that doesn’t mean you have to stick dry numbers into your infographic that have no relevance to the story you are trying to tell. You should always present your stats within a relevant context that will make sense to your audience. There’s nothing more cringe worthy than becoming an overnight internet sensation for your blunder. Always double check every fact you put on your infographic and always use reliable sources. This is probably the most important rule. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time. Think bite-sized information that’s easy for your audience to consume and remember.Īn infographic is a visual representation of information designed to make the data easily understandable at a glance. Too much information crammed into one space will make your designer’s job harder and ultimately it defeats the purpose of an infographic. Keep it simple stupid! Don’t try and say too much in one infographic.

#Worse infographic website full

Infographics are meant to inform and inspire engagement with your brand and industry but when your infographic is badly designed and full of factual errors it can do more harm than good.įollow these four guidelines and you’ll be well on the way to creating infographics that will grab your audience for all the right reasons.ĭon’t cram your infographic with too much info There are few things in the world of digital marketing that are sadder than a bad infographic.